Мarketing research online. Studying consumer behavior patterns and motives 2020-10-02T16:11:12+00:00

We conduct marketing research online

We are a marketing research agency. We study the needs,
attitudes and habits of consumers. We help companies get to know their target audience better

Get in touch with us

We conduct marketing research online

We are a marketing research agency. We study the needs,
attitudes and habits of consumers. We help companies get
to know their target audience better

Get in touch with us

Research types

What challenges we address

Imagine a women’s clothing market, where half of the consumers wear a radical mini, the other half wear a maxi below the ankle. If you release knee-high skirts you lose money.

We identify existing segments, find out the needs and expectations of each target group.

We test TV advertising, the effectiveness of digital media, print media. We estimate how strongly the advertising affects the audience.

We help you find out what types of advertising are more appropriate and profitable for your business.

We will find out how people choose products and how they relate to a certain brand.

Research helps to experience and understand the diversity of consumers’ lives and attitudes.

For example, the company wants to bring an elite brand with a long history to the market.

The low price discredits the image of the brand and deprives it of chances to win a worthy place in the market.

Contact us if you plan to launch a large-scale advertising campaign or rebranding. When you need to know how key brand indicators change over time.

We help in searching for ideas and testing hypotheses

Connect us at the stage of developing new products and services in order to study in detail the characteristics of the consumer’s perception, motives, needs.

Research types

What challenges we address

Imagine a women’s clothing market, where half of the consumers wear a radical mini, the other half wear a maxi below the ankle. If you release knee-high skirts you lose money.

We identify existing segments, find out the needs and expectations of each target group.

We test TV advertising, the effectiveness of digital media, print media. We estimate how strongly the advertising affects the audience.

We help you find out what types of advertising are more appropriate and profitable for your business.

We will find out how people choose products and how they relate to a certain brand.

Research helps to experience and understand the diversity of consumers’ lives and attitudes.

For example, the company wants to bring an elite brand with a long history to the market.

The low price discredits the image of the brand and deprives it of chances to win a worthy place in the market.

Contact us if you plan to launch a large-scale advertising campaign or rebranding. When you need to know how key brand indicators change over time.

We help in searching for ideas and testing hypotheses

Connect us at the stage of developing new products and services in order to study in detail the characteristics of the consumer’s perception, motives, needs.

Steps

How we work

We analyze
tasks

01

We design an individual offer depending on the needs of the client. We select and develop a marketing research methodology for specific client tasks.

Depending on the goals of marketing research, we offer different reporting forms

We design
a questionnaire

02

We adjust the number of questions in the questionnaire, taking into account the motivation of the respondents.

We inform the respondent, explain how to work with specific questions

We calculate
a sample

03

Our online panel provides access to 125,000 respondents from all regions of Ukraine. We use quotas to ensure that the sample is representative.

The sample structure is always discussed in advance and agreed with the client

We launch
the survey

04

We send invitations to participate in the survey to potential respondents using their personal e-mail. The respondent cannot take part in the survey without an invitation.

The survey lasts 6 working days

We check
the data

05

Project manager verifies that all quotas have been filled. If, after checking the data, we find that the quota is not 100% full, field work continues until it is closed.

We prepare
a report

06

Client receives a full report on the survey results

Experience

Who we work with

Логотипы партнеров агенста маркетинговых исследований Digdata
Логотипы партнеров агенста маркетинговых исследований Digdata

Staff

Who’s on the team

Oksana Makarchuk

Director

Sociologist and researcher with 10 years of experience, in love with her work and DigData.

I love what I do and the people I work with.

I look at the world through the lens of marketing, methodologies, segmentation and touchpoints

Natalia Chumachenko

Operational and Client Service Director

Philologist and education manager. Fell in love with the field of research back in 2010, when online research was just beginning to widen in the country and the world.

Has conducted more than 400 research projects in Ukraine and abroad.

Lyudmila Balan

Senior Analyst

Turn raw data into an analytical report and answer clients ‘ questions related to data. I process data, structure and interpret it, and write analytical reports

Olga Kolosovskaya

Project-manager

I help the company to create surveys, draw together respondents and provide reports to clients on time.

I also make sure that all our winners receive their prizes😊

Zoia Bilash

Designer

I make things look good, draw interfaces, shape the corporate identity of the company

Staff

Who’s on the team

Oksana Makarchuk

Director

Sociologist and researcher with 10 years of experience, in love with her work and DigData.

I love what I do and the people I work with.

I look at the world through the lens of marketing, methodologies, segmentation and touchpoints

Natalia Chumachenko

Operational and Client Service Director

Philologist and education manager. Fell in love with the field of research back in 2010, when online research was just beginning to widen in the country and the world.

Has conducted more than 400 research projects in Ukraine and abroad.

Lyudmila Balan

Senior Analyst

Turn raw data into an analytical report and answer clients ‘ questions related to data. I process data, structure and interpret it, and write analytical reports

Olga Kolosovskaya

Project-manager

I help the company to create surveys, draw together respondents and provide reports to clients on time.

I also make sure that all our winners receive their prizes😊

Zoia Bilash

Designer

I make things look good, draw interfaces, shape the corporate identity of the company

Quality

Why people trust us

The Company adheres to the ICC/ESOMAR International Code of Practice for Marketing and Social Research. Ensures high quality and ethical research.

We would like to tell more about the work of the service quality control system. We would also like to highlight ethical issues related to marketing research. We publish answers to questions.

View answers to 28 ESOMAR questions

What experience does your company have as a provider of online samples for the research market?

The DigData Company Ltd. was created in 2016. Since then, we have completed more than 300 projects. Both full service and sample only. Thanks to our deep expertise in international and Ukrainian markets and the experience of our specialists, we guarantee the use of the most modern approaches to research and data analysis.

What information about a customer’s project do you need
to accurately assess feasibility using your own resources?

In order to give the most accurate estimate of the executability of a particular project, we need to get a detailed description of the target audience, the desired sample size and the duration of the interview, or the number of questions to ask respondents.

300 зprojects we have completed
since 2016

Let’s get in touch

Contact us

Contact us if you want to learn more about research, discuss the steps of cooperation, clarify any details